How to Integrate Google Ads Conversion Pixel

Integrating the Google Ads conversion pixel into your product can provide valuable insights into customer behavior and the effectiveness of your advertising efforts.

Here's how you can add up to 5 pixels or conversion events per product:

Locate Your Google Ads Pixel ID and Conversion Label

Your Google Ads Pixel ID is unique to your Google Ads account and remains consistent across your account.

However, your Conversion Label changes each time you create different conversions in Google Ads.

You can find these in your Google Ads account by going to Tools & Settings > Conversions.





Once you've chosen an existing conversion or created a new one, click on the HTML code of the event generated. Scroll down to the event snippet.



Your Google Ads Pixel ID and Conversion Label will be separated by a slash /

For instance:

Google Ads Pixel ID: AW-760123116
Conversion Label: MQ-1CP2Y4YkCEOyduuoC

Add the Google Ads Pixel to Your Product

You can add up to 5 different pixels or conversion events per product.

To do this, select your product from the Product menu and go to the Settings tab.

Scroll down to the Conversion Pixels section (the same place where you'd put the Facebook Pixel), and click on the Google Ads tab.



Remember that each pixel/event you want to trigger needs to have a separate conversion in Google Ads. The Pixel ID will be the same, but the Label will change on each conversion, meaning you have to configure the events separately in Kiwify.

See an example:

A producer added the “Initiate checkout” conversion in Google Ads. In Kiwify, however, he must add the information for this conversion and only select the “Trigger when visiting Checkout” option. If you select more options, it will interfere with triggering events.

For the other conversions, just follow the same step by step!

Test the Google Ads Integration

To verify that your integration is working properly, you can use the Google Tag Assistant extension to check if the triggers are firing correctly.

https://get.google.com/tagassistant/

Now you're all set! With your Google Ads pixel integrated, you can better track and optimize your advertising strategies.

Updated on: 04/04/2024